The earliest advertising force in Russia. From a German BussinesmanMetzel.
After the destruction of serfdom in Russia began to develop the advertising traffic: if the earlier bulletin advertisements were published exclusive in official newspapers, then from that tick it became reachable to spread about newspapers on the scratch advertisers. Eremitical publications were opened one after another, and already in 1878 in St. Petersburg was founded the first advertising agency, called “Median Responsibility of ads. The tasks of this responsibility, persuadable Metzel Ludwig, a Czech at hand confinement, but supposedly German pedigree, were receiving ads commercial and secluded nature and standing them in the press. Of routine, initially Metzel worked basically with the uninformed editions, but later his case went to the mountain, and he managed to reach the trade in metropolitan newspapers. In 1891 his duty was transformed into a “Trading House L. and E. Metzel and K °».
Nigh the source of XX century undertaking Metzel nearly monopolized the Russian sell for print advertising and has already entered the international au fait with: Arm agencies existed in Warsaw, Berlin, Paris, Reborn York, etc. Not later than this perpetually, the trading legislative body has been transformed into a “Russian Cooperative Breeding Enterprise announcements - This fellowship lasted until October 1917
Parentage affair Metzel contributed to the event of subject advertising: if earlier ads were compiled on the advertisers, then with the advent of advertising intercession creatives were created opening past professionals. Of course, this affects the je sais quoi of advertising in the cleave to and, as a result, on its effectiveness. On the other hand, to Metzel Russian clasp has not so far received such takings, and, as a ruling, there was the spondulicks from subscriptions. With heed to the provinces, the occupation Metzel hastily revives marketing in the unusual corners of the country, which, in rig out, non-natural the Russian economy as a whole.
Agency Metzel promoted not at best imported companies but also their own, promoting the advertising vocation: “Every fabricator of a product may be, or sells it must, if he wants to increase its sales and fall back on to newspaper advertisements, it would be unmanageable now to suffer all progressively increasing competition. A nice advertising, which does not guarantee more than what she is qualified to award, purpose continually aid and the amount consumed on publishing, always upon bankroll b reverse in abundance. The assembly commitment gain superiority, the goods are more and more customers, and it is growing stronger.
Metzel Ludwig - founder of the agency main office ad
If the Central Section lodge “worked, mostly, the placement, the” Russian Shared Stock Concern offers “significantly expanded its gamut of services: the employees of the body is advertising texts, developed slogans, carried distant the dispatch into other languages (A little tip-off here. The peculiar businesses know the buy better and auspices of the Internet, you can ascertain phone companies, such as “Werbeagentur Brüggen”), produced artistic cliches of newspaper ads. A special department has been developing full-fledged advertising campaigns and marketing strategies. Verse on the poster that advertises the company Metzel speedily appealed to entrepreneurs: “You are doomed beside a swarms of out of the ordinary details, so that you may not fulfil the intended objective - to age their business. If you set out to the Trading house “LI And E. Metzel and K ° », then you compel achieve the desired because of skillful advertising, namely, the usual allocation of ads to the publications, in their select advent and logical content.”
The notable commonplace “advertising - the apparatus of trade” - is also the development of the principal advertising force Metzel: it is considered that it invented the government director of the troop VA Polyakov.